#TheRaceIsOn: il nuovo spot di Western Union

 

Lo spot si apre con il messaggio “Okay girls, the race is on,” e le ragazze coinvolte, in tutto il mondo, sono pronte per lanciarsi in una corsa: “the first female to run the United Nations.

Hikmet Ersek, Presidente e CEO, Western Union ha dichiarato:

"International Women's Day is an opportunity to shine a light on the accomplishments of women, especially the hundreds of millions that cross borders and are economic change agents for their families, their home countries, and their host nations across the globe."

Lo spot va avanti e si chiude con l'invito “study hard and dream bigger”.

Gli utenti sono invitati ad approfondire il tema sulla landing page dedicata.

“Chain of Betters”, l'iniziativa della WU Scholars che sostiene l'educazione dei ragazzi in giro per il mondo.

 

 

Advertising Agency:
mcgarrybowen London, UK

Director of Global Marketing Strategy and Brand Management / WU:
Michael Abbott

Senior Manager, Global Marketing Strategy and Brand Management / WU:
Natasha Chatur

Executive Creative Directors:
Angus Macadam, Paul Jordan

Creative Director: Rich Holmes

Creative team: Holly Fallows, Charlotte Watmough

Business Director: Louise Lang

Account Director: Zara Gregory

Account Manager: Henry Carless

Head of Strategy: Chris McKibbin

Strategist: Fiona Lenahan

Agency Producer: Alessia Small

Director/ Production Co: MJ Delaney/ Moxie Pictures

Producer: Barry Heaps

Editor: Ben Jordan/ Work Post

Post Production: Jam Post

Sound Design: String and Tins

DoP: Gerardo Madrazo

Media planning/buying: Mullenlowe MediaHub

Date: March, 2017