We call it Milan-IN 2.0!
Web 2.0? Social Network 2.0? Business Club 2.0?... Milan-IN 2.0!
It's already became usual for Milan IN Marketing Team members, to speak about the Club with journalists/ bloggers/ partners, using the term Milan IN 2.0.
Why 2.0 and what does it mean for us? There are 4 reasons for that!
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(1) Milan IN is a pioneer of Social Networking 2.0, because we were among the very first to bring the Social Networking from on-line to real life, back to the roots of human Networking!
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(2) Milan IN is a Business Club 2.0, in the sense we represent the new generation of Business Clubs- with an Open and Innovative approach to bring together people for Business Networking, unlike the traditional approach of Rotaty/ Lions/ similar, that are in fact the restricted and prestige Clubs for Business people.
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(3) Milan IN is also Web 2.0 project, contributing to the growth of Social Web world-wide: in our “second life”, the Web, we are based on the own platform for Social Networking that we use for Milan IN but also develop and maintain as an Open Source project (Social-Groupware.org), sharing it with the others Social Networking Groups!
(4) Since recently, we often speak about Milan IN Reloaded, or Milan IN 2.0 in general, aiming that the project has passed to its second phase, becoming much mature, well structured, powered by several important Partners, full of new great people ready to contribute to it! Milan IN has also got its own identity and earned some important reputation- today the Club is known in Italy much better as a Social Business Networking Club of Milan, instead of Linkedin Club of Milan Users as earlier (even if we still use and promote Linkedin).
Well, that all seems to be good enough reasons to call it MILAN IN 2.0?
And we want it to be really 2.0- the LEADING Social Business Networking Club of Italy!