Cosa si fa online dal telefonino? – dati USA, fonte Nielsen.
Cosa fa la gente con il telefonino sulla rete?
Navigano in ogni dove.
Ma cosa cerca?La Nielsen US ci fornisce una ricerca interessante; con dati che confermano, per la maggior parte, quelle che sono le nostre percezioni: email, social network e news rappresentano il 55% del tempo trascorso on line via mobile.
| U.S. Mobile Internet Time by Category: May 2010 | |||
|---|---|---|---|
| RANK | Mobile Sector | Share of mobile Internet Time based on total time at an individual site-level* |
Share of mobile Internet Time based on average time spent at a category-level** |
| 1 | 38.50% | 41.60% | |
| 2 | Social Networking | 10.70% | 10.50% |
| 3 | News & Current Events | 7.20% | 4.40% |
| 4 | Search | 6.30% | 7.10% |
| 5 | Portals | 4.60% | 11.60% |
| 6 | Entertainment | 4.30% | 3.30% |
| 7 | Sports | 4.10% | 2.30% |
| 8 | Music | 4.00% | 3.10% |
| 9 | Videos/Movies** | 3.00% | 2.00% |
| 10 | Weather | 2.80% | 2.80% |
| Source: The Nielsen Company *The original share of time analysis was based on the average time spent at a category-level **The Videos/Movies category refers to time spent on video-specific (e.g., YouTube, Yahoo! Videos, Hulu) and movie-related websites (e.g., IMDB, Blockbuster and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g., streamed video on sports or news sites). **New Analysis |
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update: aggiungiamo questo sharing del Burson-Marsteller and Proof Integrated Communications report sullo stato della comunicazione on mobile, trovato sul sito dello IAB Italia: