#TheRaceIsOn: il nuovo spot di Western Union
Lo spot si apre con il messaggio “Okay girls, the race is on,” e le ragazze coinvolte, in tutto il mondo, sono pronte per lanciarsi in una corsa: “the first female to run the United Nations.
Hikmet Ersek, Presidente e CEO, Western Union ha dichiarato:
"International Women's Day is an opportunity to shine a light on the accomplishments of women, especially the hundreds of millions that cross borders and are economic change agents for their families, their home countries, and their host nations across the globe."
Lo spot va avanti e si chiude con l'invito “study hard and dream bigger”.
Gli utenti sono invitati ad approfondire il tema sulla landing page dedicata.
“Chain of Betters”, l'iniziativa della WU Scholars che sostiene l'educazione dei ragazzi in giro per il mondo.
Advertising Agency:
mcgarrybowen London, UK
Director of Global Marketing Strategy and Brand Management / WU:
Michael Abbott
Senior Manager, Global Marketing Strategy and Brand Management / WU:
Natasha Chatur
Executive Creative Directors:
Angus Macadam, Paul Jordan
Creative Director: Rich Holmes
Creative team: Holly Fallows, Charlotte Watmough
Business Director: Louise Lang
Account Director: Zara Gregory
Account Manager: Henry Carless
Head of Strategy: Chris McKibbin
Strategist: Fiona Lenahan
Agency Producer: Alessia Small
Director/ Production Co: MJ Delaney/ Moxie Pictures
Producer: Barry Heaps
Editor: Ben Jordan/ Work Post
Post Production: Jam Post
Sound Design: String and Tins
DoP: Gerardo Madrazo
Media planning/buying: Mullenlowe MediaHub
Date: March, 2017