AdPrint Festival 2009 Welcomes Innovative Print
Therefore, AdPrint Festival welcomes, for the first time, Innovative Print in the competition. In the new category, the entries will be judged specifically on the creative use of the media, regardless of the product or service. The sections within the Innovative Print Media category are: Innovative Use of Press / AdPrint Innovative Use of Outdoor / AdPrint Innovative Use of Direct & Collateral Communication / AdPrint Innovative use of Ambient.
At the same time, the 32 categories that have received, up to now, the “conventional” print works will turn to 2 new categories: AdPrint Press & Magazine and AdPrint Outdoor & Poster. The works for each of the two categories will be entered in one of the following sections: Art, Culture, Media & Entertainment / Fast Moving Consumer Goods / Services / Corporate / Automotive and Automotive Products / Durables and Other Consumer Goods / Social Services, Public Awareness.
For the second year in a row, Luerzer’s Archive will support the “Best Use of” sections. Therefore, AdPrint 2009 special sections are: Luerzer’s Archive Best use of Art Direction / Luerzer’s Archive Best use of Copywriting / Luerzer’s Archive Best use of Typography / Luerzer’s Archive Best use of Photography / Luerzer’s Archive Best use of Illustration. The winners for these 5 sections will be selected from the nominated or winning prints of the 2 “conventional print” categories.
AdPrint 2009 comes with novelties regarding also the awards. The prints within a section from each category will compete for AdPrint Golden Angel, AdPrint Silver Angel and AdPrint Bronze Angel and the best print works from each category will receive the AdPrint Grand-Prix awards.
As always, the most important awards of the festival are the ones dedicated to creative teams: The Golden Team, The Silver Team and The Bronze Team. These trophies are granted to the creative teams based on total points collected by their prints during the competition. The Agency of Angels distinction will be granted to the agency with the best creative team/s within the competition and The Network of Angels will be the network with the best creative teams.
The 10th edition of the festival will take place on 12th-15th of February 2009, in Brasov, Romania.