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2 SHARES

Honor the body you've been given

28/04/2016 20339 lettori
4 minuti

Tom Sharpf, VB&P creative director: As a brand we always want to make sure we're being authentic with who we cast, featuring real athletes who are living our brand point of view.

In this spot, we needed to not only find multiple runners throughout various life stages, but who could also believably be the same person. For the other life stages, we cast females that were believable younger versions of Debbie—sharing certain characteristics, like eye color, hair color and running style.

Alla fine del film, l'utente viene invitato a scoprire quanti sono i giorni, mediamente, che potrebbe ancora vivere: how many days you have left.

 

 

CREDITS

—TV/Broadcast
Client: Reebok
Agency:  Venables Bell & Partners
Executive Creative Director: Will McGinness
Creative Director: Tom Scharpf
Associate Creative Director: Crockett Jeffers
Art Director: Aisha Hakim
Copywriter: Jimmy Burton
Head of Strategy: Michael Davidson 
Senior Brand Strategist: Jake Bayham
Director of Integrated Production: Craig Allen
Executive Producer: Joyce Chen 
Assistant Producer: Julia Oetker-Kast
Production Company: Epoch Films
Director: Michael Lawrence
Director of Photography: Mathieu Plainfosse
Executive Producer: Melissa Culligan
Producer: Anura Idupuganti
Editorial Company: Rock Paper Scissors
Editorial Producer: Dina Ciccotello
Editor: David Brodie
Assistant Editor: Patrick Tuck
Sound Design: Therapy Studios
Sound Designers: Eddie Kim
Music: Nathaniel Rateliffe and the Night Sweats, 'I Never Get Old'
Mix: Lime Studios
Mixer: Loren Silber
V/FX: a52
Executive V/FX Producer: Patrick Nugent
V/FX Producer: Adam Reeb
Lead Flame Artist: Andy Barrios
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Supervisor: Julia Connelly
Senior Brand Manager: Adam Caron
Brand Manager: Susannah Wherry
Project Manager: Katrina Strich 
Director Of Business Affairs: Susan Conklin
Business Affairs/Talent Manager: Sametta Gbilia

—Integrated
Group Communication Strategy Director: Gavin Jones
Senior Digital Producer: Sarah Betts
Director Of Digital Strategy & Analytics: Jeff Burger
Director Of Experience Design: Jeff Teicher

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